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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
Journal of business research : JBR
9
Psychology & marketing
9
Behind ethical consumption : purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels
5
Journal of marketing management : MM
5
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Italian journal of marketing : ITJM
3
MERCATI E COMPETITIVITÀ
3
Psychology & Marketing
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Arts and the Market
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European Journal of Marketing
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Human resource management journal
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International journal of entrepreneurial behaviour & research
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Consumer Marketing
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Journal of advertising research
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Journal of change management : an international journal
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of fashion marketing and management
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Journal of marketing communications
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Piccola impresa
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Research policy : policy and management studies of science, technology and innovation
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Rivista economica del Mezzogiorno : trimestrale della SVIMEZ, Associazione per lo Sviluppo dell'Industria nel Mezzogiorno
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Technological forecasting and social change : an international journal
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Technology analysis & strategic management
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The international review of retail, distribution and consumer research
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Arts and the market : AAM
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Business ethics : a European review
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Customer-centric marketing strategies : tools for building organizational performance
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Developing successful global strategies for marketing luxury brands
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ECONOMIA AGRO-ALIMENTARE
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ECONOMIA E DIRITTO DEL TERZIARIO
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ECONOMIA E POLITICA INDUSTRIALE
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ECONOMIA E SOCIETÀ REGIONALE
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Economia / Richerche
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European journal of marketing : EJM
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Evidence-based HRM: a Global Forum for Empirical Scholarship
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Global marketing strategies for the promotion of luxury goods
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When are baby-faced endorsers appropriate? : testing effects on credibility and purchase intention
Guido, Gianluigi
;
Peluso, Alessandro M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 67-74
Persistent link: https://www.econbiz.de/10003929292
Saved in:
2
When Are Baby-Faced Endorsers Appropriate? Testing Effects on Credibility and Purchase Intention
Guido, Gianluigi
;
Peluso, Alessandro M
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 67-75
Persistent link: https://www.econbiz.de/10008346601
Saved in:
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