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Insights on Account Planning: A View from the Indian Ad Industry
Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 105-105
Persistent link: https://www.econbiz.de/10008346598
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Insights on account planning : a view from the Indian ad industry
Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 105-120
Persistent link: https://www.econbiz.de/10003929299
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Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications
Gupta, Pola B.; Balasubramanian, Siva K.; Klassen, … - In: Journal of current issues and research in advertising : … 22 (2000) 2, pp. 41-52
Persistent link: https://www.econbiz.de/10008120195