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Understanding Children's Knowledge and Beliefs about Advertising: A Global Issue that Spans Generations
Mallalieu, Lynnea; Palan, Kay M.; Laczniak, Russell N. - In: Journal of current issues and research in advertising : … 27 (2005) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10008116633
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A Comparative Content Analysis of Advertising Practices to Children
Bakir, Aysen; Palan, Kay M.; Kolbe, Richard H. - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 247-262
Persistent link: https://www.econbiz.de/10010115986
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Agentic and Communal: Multinational Analysis of Gender Portrayal in Children's Television Commercials
Bakir, Aysen; Palan, Kay M. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10010082616
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A comparative content analysis of advertising practices to children
Bakir, Aysen; Palan, Kay M.; Kolbe, Richard H. - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 247-262
Persistent link: https://www.econbiz.de/10009770221
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Agentic and communal : multinational analysis of gender portrayal in children's television commercials
Bakir, Aysen; Palan, Kay M. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10009770278