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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Advertising
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Reid, Leonard N.
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LaTour, Michael S.
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Torres, Ivonne M.
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Chou, Hsuan-yi
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Beerli-Palacio, Asunción
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Journal of current issues and research in advertising : JCIRA
Journal of business research : JBR
334
Journal of advertising research
267
International journal of advertising : the review of marketing communications
256
Journal of retailing and consumer services
235
International journal of advertising : the quarterly review of marketing communications
201
Journal of advertising
199
Journal of advertising : official publication of the American Academy of Advertising
178
Journal of marketing communications
178
Marketing science
148
Journal of promotion management : JPM
144
Management science : journal of the Institute for Operations Research and the Management Sciences
132
European journal of operational research : EJOR
111
Journal of marketing research : JMR
109
Journal of marketing
108
American journal of agricultural economics
106
SpringerLink / Bücher
106
NBER working paper series
105
European journal of marketing : EJM
104
Tourism management : research, policies, practice
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of promotion management : innovations in planning and applied research
94
Journal of travel and tourism marketing
91
Psychology & marketing
88
Journal of international consumer marketing
86
Working paper / National Bureau of Economic Research, Inc.
85
NBER Working Paper
84
Asia Pacific journal of marketing and logistics
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
80
Journal of historical research in marketing
79
Journal of retailing
75
International marketing review
71
International journal of industrial organization
68
Journal of global marketing
68
Marketing letters : a journal of research in marketing
68
Health marketing quarterly
67
International journal of internet marketing and advertising : IJIMA
66
The journal of consumer marketing
66
Jahrbuch der Absatz- und Verbrauchsforschung
64
Journal of current issues and research in advertising
64
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ECONIS (ZBW)
68
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1
Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin
;
La Ferle, Carrie
;
Edwards, Steven M.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011745211
Saved in:
2
Virtual world experiential promotion
Krishen, Anjala S.
;
Hardin, Andrew M.
;
LaTour, Michael S.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 263-281
Persistent link: https://www.econbiz.de/10009770219
Saved in:
3
Causer-related marketing : factors promoting campaign evaluations
Folse, Judith Anne Garretson
;
Grau, Stacy Landreth
; …
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
1
,
pp. 50-70
Persistent link: https://www.econbiz.de/10010383160
Saved in:
4
Closing the perception gap in advertising design
Wu, Wann-Yih
;
Fu, Chen-su
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003986992
Saved in:
5
Temporal framing in health advertising : the role of risk and future orientation
Kees, Jeremy
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10003987001
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6
The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo
;
Haley, Eric
;
Avery, Elizabeth Johnson
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
Saved in:
7
Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
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8
Evaluating the work preference inventory and its measurement of motivation in creative advertising professionals
Stuhlfaut, Mark W.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10003987011
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9
Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
Saved in:
10
Using humor in conjunction with negative consequences in advertising
Voss, Kevin E.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 25-39
Persistent link: https://www.econbiz.de/10003929288
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