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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
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An Assessment of Theoretical and Methodological Development in Advertising Research on Mainland China: A Twenty-Year Review
Sin, Leo Y.M.
;
Ho, Suk-ching
;
So, Stella L.M.
- In:
Journal of current issues and research in advertising : …
22
(
2000
)
2
,
pp. 53
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