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Journal of customer behaviour
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Reflections on emotional attachment to brands: Brand romance and brand love
Patwardhan, Hemant
;
Balasubramanian, Siva K.
- In:
Journal of customer behaviour
12
(
2013
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10010110507
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Reflections on emotional attachment to brands : brand romance and brand love
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
Journal of customer behaviour
12
(
2013
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10009758537
Saved in:
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