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Oh, what a tangled web they weave
Lehman, Kim; Fillis, Ian - In: Journal of customer behaviour 22 (2023) 1/2, pp. 43-54
Persistent link: https://www.econbiz.de/10014424186
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Sharpening the pointy end of a brand (or the quest for a meaningful logo)
Lehman, Kim; Fillis, Ian - In: Journal of customer behaviour 22 (2023) 1/2, pp. 113-118
Persistent link: https://www.econbiz.de/10014424271
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Looking for the tasmanian devil
Fillis, Ian - In: Journal of customer behaviour 23 (2024) 4, pp. 254-265
Persistent link: https://www.econbiz.de/10015188143
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We are all improvisers! : Jazz as an alternative lens to explore the strategic marketing management of the entrepreneurial consumer movement
Fillis, Ian; Dennis, Noel - In: Journal of customer behaviour 22 (2023) 3, pp. 45-49
Persistent link: https://www.econbiz.de/10014424283