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Journal of customer behaviour
Working paper / Department of Commerce, College of Business, Massey University
34
Journal of marketing communications
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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Is food advertising culture-bound? : contradictory results from three European countries
Czarnecka, Barbara
;
Dahl, Stephan
;
Eagle, Lynne C.
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 227-246
Persistent link: https://www.econbiz.de/10010233728
Saved in:
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Internal marketing under disguise : misplaced application
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Christofi, Michael
- In:
Journal of customer behaviour
16
(
2017
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10011757490
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