Narrow search
Showing 1 - 10 of 23
Cover Image
Competitive advantage with new product development : implications for life cycle theory
Nadeau, John; Casselman, R. Mitch - In: Journal of strategic marketing 16 (2008) 5, pp. 401-411
Persistent link: https://www.econbiz.de/10003797202
Cover Image
Competitive positioning strenght : market measurement
Burke, Sandra J. - In: Journal of strategic marketing 19 (2011) 5, pp. 421-428
Persistent link: https://www.econbiz.de/10009314488
Cover Image
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Cover Image
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku; Laukkanen, Tommi - In: Journal of strategic marketing 22 (2014) 1, pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Cover Image
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo; Strutton, David - In: Journal of strategic marketing 22 (2014) 7, pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Cover Image
Building country image through corporate image : exploring the factors that influence the image transfer
Gotsi, Manto; Lopez, Carmen; Andriopoulos, Constantine - In: Journal of strategic marketing 19 (2011) 3, pp. 255-272
Persistent link: https://www.econbiz.de/10009236495
Cover Image
Understanding memorable tourism experiences and behavioural intentions of heritage tourists
Mostafa Rasoolimanesh, S.; Seyfi, Siamak; Hall, Colin … - In: Journal of destination marketing & management 21 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10013041346
Cover Image
Gaming and non-gaming memorable tourism experiences : how do they influence young and mature tourists' behavioural intentions?
Wong, Jose Weng Chou; Lai, Ivan K. W. - In: Journal of destination marketing & management 21 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10013041363
Cover Image
Experiences, post-trip destination image, satisfaction and loyalty : a study in an ecotourism context
Li, Ting; Liu, Fang; Soutar, Geoffrey N. - In: Journal of destination marketing & management 19 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012548497
Cover Image
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima; Sharma, Vinay Kumar; Amawate, Vibhas - In: Journal of strategic marketing 29 (2021) 4, pp. 316-336
Persistent link: https://www.econbiz.de/10012515861