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A multi-industry, longitudinal analysis of the email marketing habits of the largest United States franchise chains
Abrahams, Alan S.; Chaudhary, Tarun; Deane, Jason K. - In: Journal of direct, data and digital marketing practice … 11 (2009/10) 3, pp. 187-197
Persistent link: https://www.econbiz.de/10003941768
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Web content management : CMS for competitive advantage
Short, Chris - In: Journal of direct, data and digital marketing practice … 11 (2009/10) 3, pp. 198-206
Persistent link: https://www.econbiz.de/10003941769
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Online market research : methods, benefits and issues, part 1
Comley, Pete; Beaumont, Jon - In: Journal of direct, data and digital marketing practice … 12 (2010/11) 4, pp. 315-327
Persistent link: https://www.econbiz.de/10009154953