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~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Channel evolution : how new multichannel thinking can deliver competitive advantage
Bruce, Lindsay
;
Bondy, Krista
;
Street, Rod
;
Wislon, Hugh
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
4
,
pp. 329-335
Persistent link: https://www.econbiz.de/10003859061
Saved in:
2
Channel evolution : how new multichannel thinking can deliver competitive advantage
Bruce, Lindsay
;
Bondy, Krista
;
Street, Rod
;
Wislon, Hugh
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
4
,
pp. 329-335
Persistent link: https://www.econbiz.de/10009869298
Saved in:
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