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Influence of consumers' online decision-making style on comparison shopping proneness and perceived usefulness of comparison shopping tools
Park, Young A.; Gretzel, Ulrike - In: Journal of electronic commerce research : JECR 11 (2010) 4, pp. 342-354
Persistent link: https://www.econbiz.de/10009889464
Cover Image
Influence of consumers' online decision-making style on comparison shopping proneness and perceived usefulness of comparison shopping tools
Park, Young A.; Gretzel, Ulrike - In: Journal of electronic commerce research : JECR 11 (2010) 4, pp. 342-354
Persistent link: https://www.econbiz.de/10008855880