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~isPartOf:"Journal of electronic commerce research : JECR"
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Journal of electronic commerce research : JECR
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Optimal reserve price for the generalized second-price auction in sponsored search advertising
Xiao, Baichun
;
Yang, Wei
;
Li, Jun
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
3
,
pp. 114-129
Persistent link: https://www.econbiz.de/10009889442
Saved in:
2
Optimal reserve price for the generalized second-price auction in sponsored search advertising
Xiao, Baichun
;
Yang, Wei
;
Li, Jun
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
3
,
pp. 114-129
Persistent link: https://www.econbiz.de/10003926626
Saved in:
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