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An analysis of factors affecting fashion opinion leadership and fashion opinion seeking
Goldsmith, Ronald E.; Clark, Ronald A. - In: Journal of fashion marketing and management 12 (2008) 3, pp. 308-322
Persistent link: https://www.econbiz.de/10003761543
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Effects of brand love, personality and image on word of mouth : the case of fashion brands among young consumers
Ismail, Ahmed Regeh; Spinelli, Gabriella - In: Journal of fashion marketing and management 16 (2012) 4, pp. 386-398
Persistent link: https://www.econbiz.de/10009667849
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Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-fen - In: Journal of fashion marketing and management 17 (2013) 4, pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
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Cultural differences between Korean and American apparel web sites
Lee, Mi Sook; Geistfeld, Loren V.; Stoel, Leslie - In: Journal of fashion marketing and management 11 (2007) 4, pp. 511-528
Persistent link: https://www.econbiz.de/10003736076
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Intergenerational perceptions of market cues among US apparel consumers
Moore, Marguerite; Carpenter, Jason M. - In: Journal of fashion marketing and management 12 (2008) 3, pp. 323-337
Persistent link: https://www.econbiz.de/10003761547
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Online behaviour of luxury fashion brand advocates
Parrott, Guy; Danbury, Annie; Kanthavanich, Poramate - In: Journal of fashion marketing and management 19 (2015) 4, pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
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Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
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Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac; Phau, Ian; Chong, Calvin; Shimul, Anwar Sadat - In: Journal of fashion marketing and management 19 (2015) 4, pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
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Retaining the allure of luxury brands during an economic downturn : can brand globalness influence consumer perception?
Hassan, Salah; Musić-Mehmedović, Melika; Duverger, … - In: Journal of fashion marketing and management 19 (2015) 4, pp. 416-429
Persistent link: https://www.econbiz.de/10011502895
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Brand luxury index : a reconsideration and revision
Kim, Jieun; Johnson, Kim K. - In: Journal of fashion marketing and management 19 (2015) 4, pp. 430-444
Persistent link: https://www.econbiz.de/10011502902