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Journal of fashion marketing and management
Journal of business research : JBR
41
Journal of retailing and consumer services
34
The journal of product & brand management
34
The journal of brand management : an international journal
26
International journal of hospitality management
17
Asia Pacific journal of marketing and logistics
16
European journal of marketing : EJM
14
Psychology & marketing
11
International journal of internet marketing and advertising : IJIMA
10
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
10
Cogent business & management
9
Global business review
9
Australasian marketing journal
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
The IUP journal of brand management : IJBRM
8
The service industries journal
8
Cogent Business & Management
7
Customer engagement : contemporary issues and challenges
7
Journal of hospitality marketing & management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Marketing Science
7
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of marketing communications
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
International journal of retail and distribution management
5
Journal of Business Research
5
Journal of consumer behaviour : an international research review
5
Journal of marketing theory and practice
5
Journal of travel and tourism marketing
5
Marketing Letters
5
Pakistan journal of commerce and social sciences
5
The marketing review
5
African journal of business and economic research : AJBER
4
Business analyst : a refereed journal of Shri Ram College of Commerce
4
Exploring the rise of fandom in contemporary consumer culture
4
Future Business Journal
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1
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
2
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
3
Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
4
Impacts of country images on luxury fashion brand : facilitating with the brand resonance model
Jung, Hye Jung
;
Lee, Yuri
;
Kim, HaeJung
;
Yang, Heesoon
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10010384280
Saved in:
5
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
6
Visual research methodologies, branding and magazine readerships
Trigoni, Mirsini
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 339-366
Persistent link: https://www.econbiz.de/10011594917
Saved in:
7
The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10013384541
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