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Journal of general management
Journal of business research : JBR
46
Advances in business marketing and purchasing
28
Industrial marketing management : the international journal for industrial and high-tech firms
16
Advances in culture, tourism and hospitality research
14
Psychology & marketing
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International Journal of Culture, Tourism and Hospitality Research
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European journal of marketing : EJM
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International studies of management and organization
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
The journal of brand management : an international journal
7
The journal of business & industrial marketing
7
Journal of business-to-business marketing
6
Journal of marketing management : MM
6
The complexity turn : cultural, management, and marketing applications
6
Advances in Business Marketing and Purchasing Ser.
5
Building corporate identity, image and reputation in the digital era
5
International journal of business and economics
5
Advances in Business Marketing and Purchasing
4
Advances in Business Marketing and Purchasing Ser
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Australasian marketing journal
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Corporate communications : an international journal
4
Corporate reputation review : an international journal
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Journal of marketing communications
4
Journal of world business : JWB
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International journal of contemporary hospitality management
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Journal of innovation & knowledge : JIK
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Journal of macromarketing
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Journal of retailing and consumer services
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Journal of strategic marketing
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Routledge studies in marketing
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Asia Pacific journal of marketing and logistics
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Business-to-business brand management : theory, research and executive case study exercises
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A relational insight of brand personification in business-to-business markets
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 65-76
Persistent link: https://www.econbiz.de/10003997126
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2
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
3
The brand likeability effect : can firms make themselves more likeable?
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of general management
38
(
2012/13
)
3
,
pp. 25-50
Persistent link: https://www.econbiz.de/10009781368
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