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~isPartOf:"Journal of general management"
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Journal of general management
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The Comstrat Model: Development of an Expert System in Strategic Marketing.
Moutinho, Luiz
;
Curry, Bruce
;
Davies, Fiona
- In:
Journal of general management
19
(
1993
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10006639924
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