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Journal of general management
Journal of business research : JBR
39
Qualitative Market Research: An International Journal
19
Journal of marketing management : MM
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Technological forecasting & social change : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of retail & distribution management
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Journal of retailing and consumer services
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International Journal of Retail & Distribution Management
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Qualitative market research : an international journal
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British Journal of Management
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British journal of management
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Building corporate identity, image and reputation in the digital era
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European Journal of Marketing
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International Journal of Business Science & Applied Management (IJBSAM)
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International journal of consumer studies
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Journal of consumer behaviour : an international research review
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Corporate reputation review : an international journal
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Handbook on brand and experience management
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A relational insight of brand personification in business-to-business markets
Gupta, Suraksha
;
Melewar, T C
;
Bourlakis, Michael
- In:
Journal of general management
35
(
2010
)
4
,
pp. 65-77
Persistent link: https://www.econbiz.de/10008440260
Saved in:
2
A relational insight of brand personification in business-to-business markets
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 65-76
Persistent link: https://www.econbiz.de/10003997126
Saved in:
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