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Chernatony, Leslie de
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Ewing, Michael T.
1
Jevons, Colin
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Khalil, Elias L.
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Journal of general management
Journal of business research : JBR
24
Journal of marketing management : MM
23
European Journal of Marketing
22
European journal of marketing : EJM
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Journal of Product & Brand Management
15
The service industries journal
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Journal of Consumer Marketing
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Marketing Intelligence & Planning
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Marketing theory
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International marketing review
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Journal of advertising research
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Journal of the Market Research Society : JMRS
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Working paper series / City University Business School
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Working paper series / The City University Business School
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International Marketing Review
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The journal of brand management : an international journal
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International Journal of Bank Marketing
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International journal of market research : JMRS ; the journal of the Market Research Society
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Brand management ; Vol. 4
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Cuadernos de Gestión
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Cuadernos de economía y dirección de la empresa : CEDE
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Retail & Distribution Management
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International journal of retail & distribution management
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Journal of euro-marketing
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Journal of service research : JSR
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Journal of targeting, measurement and analysis for marketing
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Marketing intelligence & planning
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Retail and Distribution Management
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The journal of consumer marketing
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The marketing book
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Asia Pacific Journal of Marketing and Logistics
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Managing brand demise
Jevons, Colin
;
Ewing, Michael T.
;
Khalil, Elias L.
- In:
Journal of general management
32
(
2007
)
4
,
pp. 73-82
Persistent link: https://www.econbiz.de/10007765710
Saved in:
2
2001 - The Brand Management Odyssey
Chernatony, Leslie de
- In:
Journal of general management
21
(
1996
)
4
,
pp. 15-30
Persistent link: https://www.econbiz.de/10006633683
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