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Qualitative Market Research: An International Journal
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Beyond Multi-Channel Marketing : Critical Issues in Dual Marketing
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A relational insight of brand personification in business-to-business markets
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 65-76
Persistent link: https://www.econbiz.de/10003997126
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Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
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3
The brand likeability effect : can firms make themselves more likeable?
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of general management
38
(
2012/13
)
3
,
pp. 25-50
Persistent link: https://www.econbiz.de/10009781368
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