Similar Search Results

Conceptual framing of virtuality and virtual consumption research

Zhang, Mann; Dholakia, Nikhilesh - In: Journal of global scholars of marketing science : … 28 (2018) 4, pp. 305-319

Persistent link: https://www.econbiz.de/10011962771

Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method

Ko, Eunju; Chun, Eunha; Soong, Sangah; Mattila, Pekka - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 37-48

Persistent link: https://www.econbiz.de/10010519598

Digital service innovation, customer engagement, and customer equity in AR marketing

Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466

Persistent link: https://www.econbiz.de/10012549102

Consumer innovativeness and consideration set as antecedents of the consumer decision process for highly globalized new products : a three-country empirical study

Kim, Wooyang; Di Benedetto, C. Anthony; Hunt, James M. - In: Journal of global scholars of marketing science : … 22 (2012) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10010405834

Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display

Duong, Van Chien; Sung, Billy; Barber, Matthew; … - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 554-578

The current study aims to use immersive technologies to examine how: (1) store design, (2) sensory pleasantness, and (3) store’s perceived luxury influence brand and product evaluation for an FMCG food brand. A total of 668 participants were immersed in a 180-degree, dome-shaped virtual...

Persistent link: https://www.econbiz.de/10013415458

Marketing in the metaverse : moving forward : what’s next?

Cheah, Isaac; Shimul, Anwar Sadat - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10013541863

How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand

Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141

Persistent link: https://www.econbiz.de/10011302923

Reflections on "word-of-mouth effects on short-term and long-term product judgments"

Fitzgerald, M. Paula - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 180-183

Persistent link: https://www.econbiz.de/10011774964

Public or private products? : the impact of cause-related marketing and product conspicuity on consumer response on social networking sites

Choi, Jungin; Sung, Yoon Hi; Cho, Chang-Hoan - In: Journal of global scholars of marketing science : … 28 (2018) 4, pp. 337-357

Persistent link: https://www.econbiz.de/10011962785

Korean consumer perspectives on social media advertising and intention to join brand pages

Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 384-294

Persistent link: https://www.econbiz.de/10010438493