//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Beyond the firm's initial decl...
Similar by person
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Innovation
2
New product development
2
Produktentwicklung
2
launch timing
2
new product development
2
Cluster analysis
1
Clusteranalyse
1
Innovation management
1
Innovationsmanagement
1
Launch strategy
1
Resource-based view
1
Ressourcenorientierter Ansatz
1
Theorie
1
Theory
1
cluster analysis
1
institutional theory
1
launch activity
1
new product performance
1
product launch
1
resource-based view
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Calantone, Roger J.
2
Di Benedetto, C. Anthony
1
Molina-Castillo, Francisco-Jose
1
Rubera, Gaia
1
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
The journal of product innovation management : an international publication of the Product Development & Management Association
25
Journal of the Academy of Marketing Science
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of production research
4
Annals of tourism research : ATR ; a social sciences journal
3
Decision sciences : DS
3
Journal of business logistics : JBL
3
Journal of retailing
3
Journal of world business : JWB
3
Marketing letters : a journal of research in marketing
3
IEEE transactions on engineering management : EM
2
International marketing review
2
Journal of international consumer marketing
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Agricultural and resource economics review : ARER
1
European journal of innovation management
1
European journal of marketing : EJM
1
Health marketing quarterly
1
Information systems research : ISR
1
International business review : the official journal of the European International Business Academy
1
International journal of business information systems : IJBIS
1
International journal of manufacturing technology and management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of production economics
1
International journal of productivity and quality management : IJPQM
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of euromarketing
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing & public policy : JM & PP ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of operations management
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A search for theoretical plurality in new product launch
Calantone, Roger J.
;
Molina-Castillo, Francisco-Jose
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10010519595
Saved in:
2
Launch activities and timing in new product development
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->