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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
The journal of product innovation management : an international publication of the Product Development & Management Association
25
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of the Academy of Marketing Science
16
The journal of product innovation management : an internat. publication of the Product Development & Management Association
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Journal of business research : JBR
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The journal of business & industrial marketing
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Journal of Business Research
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Journal of business logistics : JBL
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Journal of international marketing
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Journal of world business : JWB
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International marketing review
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Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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International journal of physical distribution & logistics management : IJPD & LM
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International journal of production research
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Journal of marketing
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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Operations research, Management science : OR MS ; the international literature digest
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Annals of tourism research : ATR ; a social sciences journal
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Journal of World Business
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Production and operations management : an international journal of the Production and Operations Management Society
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113th Seminar, September 3-6, 2009, Chania, Crete, Greece
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Agricultural and resource economics review : ARER
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European journal of marketing : EJM
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IEEE transactions on engineering management : EM
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A search for theoretical plurality in new product launch
Calantone, Roger J.
;
Molina-Castillo, Francisco-Jose
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10010519595
Saved in:
2
Launch activities and timing in new product development
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
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