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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Wissenschaftliche Zeitschrift der Humboldt-Universität zu Berlin / Gesellschafts- und sprachwissenschaftliche Reihe"
~subject:"Markenführung"
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Henning, Robert A.
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Howells, Katherine Margaret
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Karababa, Eminegül
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Journal of historical research in marketing
Wissenschaftliche Zeitschrift der Humboldt-Universität zu Berlin / Gesellschafts- und sprachwissenschaftliche Reihe
Markenkommunikation und Beziehungsmarketing
2
Distribution matters
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
History of retailing and consumption
1
Hitotsubashi journal of commerce & management
1
Journal of promotion management : JPM
1
Marketinggeschichte : die Genese einer modernen Sozialtechnik
1
NBER working paper series
1
Routledge library editions / Marketing
1
Routledge studies in marketing
1
Springer Gabler Research
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The journal of brand management : an international journal
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Wissenschaftliche Schriftenreihe der Mercedes-Benz Classic Archive
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ECONIS (ZBW)
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1
Marketing and consuming flowers in the Ottoman Empire
Karababa, Eminegül
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 280-292
Persistent link: https://www.econbiz.de/10011376228
Saved in:
2
Cigarette advertising in Cold War Bulgaria
Neuburger, Mary
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 141-155
Persistent link: https://www.econbiz.de/10011535086
Saved in:
3
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
4
The history of advertising trust archive
Moir, Alistair
;
Read, Eve
;
Towne, Sophie
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 535-542
Persistent link: https://www.econbiz.de/10011805006
Saved in:
5
Outward facing : W&R Jacob & Co. biscuit labels, 1900-1939
Williams, Wendy
- In:
Journal of historical research in marketing
6
(
2014
)
1
,
pp. 56-97
Persistent link: https://www.econbiz.de/10010339196
Saved in:
6
The advertising of E. Remington & Sons : the creation of an iconic brand, 1854 - 1888
Henning, Robert A.
;
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 418-448
Persistent link: https://www.econbiz.de/10010200718
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7
Selling empire : a historical perspective on selling foreign products in domestic markets
Moore, Jonathan Allen
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 263-283
Persistent link: https://www.econbiz.de/10011598243
Saved in:
8
Emigration and imperial business : the New Zealand Company brand 1839-1841
Thomas, Patricia A.
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 284-307
Persistent link: https://www.econbiz.de/10011598250
Saved in:
9
Exploring British advertising and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
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