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The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin - In: Journal of historical research in marketing 8 (2016) 4, pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
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History as an intangible asset for the Italian fashion business (1950 - 1954)
Belfanti, Carlo - In: Journal of historical research in marketing 7 (2015) 1, pp. 74-90
Persistent link: https://www.econbiz.de/10010530056
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Marketing history from below : towards a paradigm shift in marketing historical research
Schwarzkopf, Stefan - In: Journal of historical research in marketing 7 (2015) 3, pp. 295-309
Persistent link: https://www.econbiz.de/10011443054
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Marketing, marketing systems, and the framing of marketing history
Layton, Roger A. - In: Journal of historical research in marketing 7 (2015) 4, pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
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Hiraga Gennai : the Renaissance marketer of eighteenth-century Japan
Minowa, Yuko - In: Journal of historical research in marketing 6 (2014) 2, pp. 258-278
Persistent link: https://www.econbiz.de/10010391795
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Staying afloat : a history of maritime passenger industry marketing
Branchik, Blaine - In: Journal of historical research in marketing 6 (2014) 2, pp. 234-257
Persistent link: https://www.econbiz.de/10010391798
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The ingenious marketing of modern paintings
Bayer, Thomas M.; Page, John R. - In: Journal of historical research in marketing 6 (2014) 2, pp. 211-233
Persistent link: https://www.econbiz.de/10010391800
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The American Marketing Association : a handrail for marketers and marketing history
Cochoy, Franck - In: Journal of historical research in marketing 6 (2014) 4, pp. 538-547
Persistent link: https://www.econbiz.de/10010434531
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Marketing and consumption history in Irland
Whelan, Bernadette (contributor) - 2014
Persistent link: https://www.econbiz.de/10010339383
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Silver dollars : the development of the US elderly market segment
Branchik, Blaine J. - In: Journal of historical research in marketing 2 (2010) 2, pp. 174-197
Persistent link: https://www.econbiz.de/10003979533