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The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin - In: Journal of historical research in marketing 8 (2016) 4, pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
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Cold War consumption and the marketing of childhood in the Soviet Union and the United States, 1950-1960
Peacock, Margaret - In: Journal of historical research in marketing 8 (2016) 1, pp. 83-98
Persistent link: https://www.econbiz.de/10011535037
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George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred; Klyueva, Anna - In: Journal of historical research in marketing 2 (2010) 2, pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
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Silver dollars : the development of the US elderly market segment
Branchik, Blaine J. - In: Journal of historical research in marketing 2 (2010) 2, pp. 174-197
Persistent link: https://www.econbiz.de/10003979533
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The intellectual odyssey of David D. Monieson (1927 - 2008) : a quest for usable knowledge
Jones, D. G. Brian; Cunningham, Peggy; McLean, Paula; … - In: Journal of historical research in marketing 2 (2010) 2, pp. 198-217
Persistent link: https://www.econbiz.de/10003979537
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From label to trademark : the legal origins of the concept of brand identity in nineteenth century America
Petty, Ross D. - In: Journal of historical research in marketing 4 (2012) 1, pp. 129-153
Persistent link: https://www.econbiz.de/10009506453
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Six-day racing entrepreneurs and the emergence of the twentieth century arena sportscape, 1891 - 1912
Wilde, Ari de - In: Journal of historical research in marketing 4 (2012) 4, pp. 532-553
Persistent link: https://www.econbiz.de/10009683210