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Residents as destination advocates : the role of attraction familiarity on destination image
Kesgin, Muhammet; Murthy, Rajendran S.; Pohland, Linden W. - In: Journal of hospitality and tourism insights 2 (2019) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10012003073
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The impact of tourists' sociodemographic characteristics on perceived destination image
Sabari Shankar R. - In: The IUP journal of brand management : IJBRM 16 (2019) 2, pp. 26-44
Persistent link: https://www.econbiz.de/10012102910
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Destination personality and destination image : a literature review
Shankar, R. Sabari - In: The IUP journal of brand management : IJBRM 15 (2018) 4, pp. 47-60
Persistent link: https://www.econbiz.de/10011987798
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Importance of destination marketing on image and familiarity
Hahm, Jeeyeon; Severt, Kimberly - In: Journal of hospitality and tourism insights 1 (2018) 1, pp. 37-53
Persistent link: https://www.econbiz.de/10011922030
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An enquiry into selected marketing mix elements and their inpact on brand equity
Alex, N. Joji - In: The IUP journal of brand management : IJBRM 9 (2012) 2, pp. 29-43
Persistent link: https://www.econbiz.de/10009577728
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Archetyping the brand : strategy to connect
Siraj, Sadaf; Kumari, Shyama - In: The IUP journal of brand management : IJBRM 8 (2011) 3, pp. 47-59
Persistent link: https://www.econbiz.de/10009405692
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Vodafone's ZooZoo campaign : brand communication strategies
Sagar, Talluri Prashanth Vidya - In: The IUP journal of brand management : IJBRM 8 (2011) 2, pp. 61-82
Persistent link: https://www.econbiz.de/10009295577
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Antecedents influence choosing tourism destination post-COVID-19 : young people case
Minh T. H. Le; Dat Phung; Mai Quynh Vu; Phung Diep; … - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 2241-2256
Persistent link: https://www.econbiz.de/10014446366
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Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists : application of S-O-R model
Baber, Ruturaj; Baber, Prerana - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 2298-2316
Persistent link: https://www.econbiz.de/10014446370
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Inspiring winery experiences to benefit destination branding? : insights from wine tourists at Yantai, China
Lee, Kyuho; Kladou, Stella; Usakli, Ahmet; Shi, Yunxia - In: Journal of hospitality and tourism insights 5 (2022) 1, pp. 116-137
Persistent link: https://www.econbiz.de/10012879053