This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This book considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few...

Chapter 1. Enterprise Governance of IT, Alignment and Value -- Chapter 2. Enterprise Governance of IT -- Chapter 3. Business/IT Alignment -- Chapter 4. IT Business Value -- Chapter 5. COBIT as a Framework for Enterprise Governance of IT -- Chapter 6. EGIT Case Study Insights

Adhering to the combination of theoretical introduction and practical case introduction, this book summarizes the basic concepts and methods in management and big data analysis at home and abroad and introduces a large number of relevant practical cases, especially new cases in the Internet era,...

1. Introduction -- 2. High Fidelity Data -- 3. Connecting the Dots -- 4. Real Time Analytics -- 5. Predicting the Future -- 6. The New Company -- 7. Data Ethics: Facts & Fiction -- 8. Role of Academia, Industry, and Research.

Exciting articles, analyses and practical examples describe how to get started with digitalization and handle the technologies involved, the potential offered by the cloud, the importance of the right partnerships and which factors are most critical to success, particularly as regards quality...

Chapter 1. Introduction -- Part 1. Basics -- Chapter 2. What is Data Governance? -- Part 2. Planning -- Chapter 3. Success Factors for the Implementation -- Part 3. Implementation -- Chapter 4. Development of a Responsive Operating Model -- Part 4. Digital Transformation -- Chapter 5....

Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core...

Introduction -- Sales Strategy - Setting the Fundamental Course -- Sales Management - Designing Structures and Processes, Managing People and Living the Culture -- Information Management as the Key to Professionalism in Sales -- Customer Relationship Management - Staying on the Ball!

How an organization manages its information is arguably the most important skill in today’s dynamic and hyper-competitive environment. In Enterprise Information Management, editor Paul Baan and a team of expert contributors present a holistic approach to EIM, with an emphasis on...

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may...