Through empirical investigations into university spin-ofs (USOs), we discovered innovativeness benefts derived from maintaining both academia and business partners at a distance. Distance should not be misconstrued as isolation; rather, it emphasises specifc attributes where partners are...

This paper describes and discusses social media infuencers' health-related costs of keeping traction as infuencers. The paper is based on interviews and social media posts. Four paradoxes highlight the social media infuencers' contradictory circumstances: (1) the social media infuencer's...