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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Hennig-Thurau, Thorsten"
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Hennig-Thurau, Thorsten
Pauwels, Koen
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of the Academy of Marketing Science
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Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing : ZFP ; journal of research and management
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Reihe: Marketing und Medien
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AMA educators proceedings
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Academy of Management journal : AMJ
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Die Betriebswirtschaft : DBW
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Electronic Services
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European journal of marketing : EJM
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Journal of business research : JBR
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Journal of marketing management : MM
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Journal of service research : JSR
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Markt und Konsum
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Psychology & marketing
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
2
Editorial: Marketing the pinball way : understanding how social media change the generation of value for consumers and companies
Hennig-Thurau, Thorsten
;
Hofacker, Charles F.
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 237-241
Persistent link: https://www.econbiz.de/10010242287
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