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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Kerkhof, Peter"
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Kerkhof, Peter
Pauwels, Koen
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Electronic commerce research and applications
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The persuasiveness of online safety cues : the impact of prevention focus compatibility of web content on consumers' risk perceptions, attitudes, and intentions
Noort, Guda van
;
Kerkhof, Peter
;
Fennis, Bob M.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 58-72
Persistent link: https://www.econbiz.de/10003795388
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2
Does a virtual like cause actual liking? : how following a brand's facebook updates enhances brand evaluations and purchase intention
Beukeboom, Camiel J.
;
Kerkhof, Peter
;
Vries, Metten de
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
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