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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Lam, Shun Yin"
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Lam, Shun Yin
Pauwels, Koen
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Hoffman, Donna L.
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Labrecque, Lauren I.
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Noort, Guda van
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Verhoef, Peter C.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Product rating statistics as consumer search aids
Guan, Chong
;
Lam, Shun Yin
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 51-70
Persistent link: https://www.econbiz.de/10012129484
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2
Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
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