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Social Web
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Consumer behaviour
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Internet marketing
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Online-Marketing
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Online-Handel
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Journal of internet commerce
Journal of business research : JBR
556
SpringerLink / Bücher
361
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
354
Journal of retailing and consumer services
325
Technological forecasting & social change : an international journal
299
International journal of business information systems : IJBIS
255
Information systems research : ISR
232
Journal of management information systems : JMIS
204
International journal of internet marketing and advertising : IJIMA
181
Tourism management : research, policies, practice
153
Management information systems : mis quarterly
151
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
130
Management science : journal of the Institute for Operations Research and the Management Sciences
130
International journal of hospitality management
122
HMD : Praxis der Wirtschaftsinformatik
121
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
120
Electronic commerce research
118
Business horizons
116
Industrial marketing management : the international journal for industrial and high-tech firms
116
Premier reference source
111
Springer eBook Collection
110
Psychology & marketing
107
Information systems management
106
International journal of networking and virtual organisations : IJNVO
106
The journal of strategic information systems : incorporating International Information Systems
106
Information systems and e-business management : ISeB
103
Journal of information & knowledge management : JIKM
97
International journal of advertising : the review of marketing communications
96
Journal of promotion management : innovations in planning and applied research
94
Journal of marketing communications
90
Journal of knowledge management
89
International journal of electronic marketing and retailing : IJEMR
86
Marketing science
84
Journal of travel and tourism marketing
83
Cogent business & management
81
Journal of electronic commerce research : JECR
80
The journal of product & brand management
80
International journal of contemporary hospitality management
78
Journal of marketing management : MM
78
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ECONIS (ZBW)
99
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1
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
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2
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
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3
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
4
Unveiling key gratifications and stimuli to engage Generation Z with multiplayer online games
Anubha
;
Ul Islam, Jamid
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 480-508
Persistent link: https://www.econbiz.de/10014372842
Saved in:
5
Antecedents and consequences of online brand community participation : a conceptual framework
Madupu, Vivek
;
Cooley, Delonia O.
- In:
Journal of internet commerce
9
(
2010
)
2
,
pp. 127-147
Persistent link: https://www.econbiz.de/10008653781
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6
Viral advertising : definitional review and synthesis
Petrescu, Maria
;
Korgaonkar, Pradeep
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 208-226
Persistent link: https://www.econbiz.de/10009485810
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7
An examination of the factors influencing consumers' attitudes toward social media marketing
Akar, Erkan
;
Topçu, Birol
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 35-67
Persistent link: https://www.econbiz.de/10009485818
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8
Exploring personal branding on YouTube
Chen, Chih-ping
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 332-347
Persistent link: https://www.econbiz.de/10010248367
Saved in:
9
Factors affecting SME owner-managers' willingness to share knowledge online in rural local business networks
Carr, Rodney
;
Parker, Craig M.
;
Castleman, Tanya
; …
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 307-331
Persistent link: https://www.econbiz.de/10010248369
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10
Effective design for usability and interaction : the case of art museum websites
Lepkowska-White, Elzbieta
;
Imboden, Kate
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 284-305
Persistent link: https://www.econbiz.de/10010248371
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