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Hedonic tendencies and the online consumer : an investigation of the online shopping process
Kim, Sojung; Eastin, Matthew S. - In: Journal of internet commerce 10 (2011) 1/4, pp. 68-90
Persistent link: https://www.econbiz.de/10009853617
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An examination of effects of credibility and congruency on consumer responses to banner advertisements
Kim, Sojung; Choi, Sejung Marina - In: Journal of internet commerce 11 (2012) 1/4, pp. 139-160
Persistent link: https://www.econbiz.de/10010075798
Cover Image
Hedonic tendencies and the online consumer : an investigation of the online shopping process
Kim, Sojung; Eastin, Matthew S. - In: Journal of internet commerce 10 (2011) 1/4, pp. 68-90
Persistent link: https://www.econbiz.de/10009485817
Cover Image
An examination of effects of credibility and congruency on consumer responses to banner advertisements
Kim, Sojung; Choi, Sejung Marina - In: Journal of internet commerce 11 (2012) 1/4, pp. 139-160
Persistent link: https://www.econbiz.de/10009703943