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Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren; Lyu, Jewon; Han, Jinhee - In: Journal of internet commerce 22 (2023) 1, pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
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German millennials' decision-making styles and their intention to participate in online group buying
Klein, Andreas; Sharma, Varinder M. - In: Journal of internet commerce 17 (2018) 4, pp. 383-417
Persistent link: https://www.econbiz.de/10011987506
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Blueprint for retail website design : attracting and retaining millennial online shoppers
Wright, Linda Berns; Haug, James C.; Huckabee, Allen - In: Journal of internet commerce 18 (2019) 2, pp. 170-196
Persistent link: https://www.econbiz.de/10012179574
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The effect of social media on perceived information credibility and decision making
Cooley, Delonia; Parks-Yancy, Rochelle - In: Journal of internet commerce 18 (2019) 3, pp. 249-269
Persistent link: https://www.econbiz.de/10012179583
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The effect of influencer marketing on consumers' brand admiration and online purchase intentions : an emerging market perspective
Trivedi, Jay; Sama, Ramzan - In: Journal of internet commerce 19 (2020) 1, pp. 103-124
Persistent link: https://www.econbiz.de/10012179619