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Marketing für Elektromobilität
Hennig, Alexander (ed.) - 2020
Persistent link: https://www.econbiz.de/10012228057
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Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
Honal, Andrea (ed.) - 2014
Persistent link: https://www.econbiz.de/10010410941
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Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
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The aging consumer : perspectives from psychology and economics
Drolet, Aimee Leigh (ed.); Schwarz, Norbert (ed.);  … - 2010
Persistent link: https://www.econbiz.de/10014450368
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Ostmarken im deutschen Lebensmitteleinzelhandel
Hennig, Alexander (ed.) - 2020
Persistent link: https://www.econbiz.de/10012228056
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The aging consumer : perspectives from psychology and marketing
Drolet, Aimee Leigh (ed.); Yoon, Carolyn (ed.) - 2021 - 2nd edition
"The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age …, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing … on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of …
Persistent link: https://www.econbiz.de/10012216079
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The aging consumer : perspectives from psychology and marketing
Drolet, Aimee Leigh (ed.); Yoon, Carolyn (ed.) - 2021 - 2nd edition
"The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age …, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing … on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of …
Persistent link: https://www.econbiz.de/10013182422