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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Review of Marketing and Agricultural Economics"
~isPartOf:"Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis"
~subject:"Market research"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Review of Marketing and Agricultural Economics
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
SpringerLink / Bücher
44
Gabler Edition Wissenschaft
33
Springer eBook Collection / Business and Economics
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Managementwissen für Studium und Praxis
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Marketing
: optimale Zielgruppenbestimmung mit Hilfe statistischer Verfahren
Musiol, Gerald
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1999
Persistent link: https://www.econbiz.de/10001364392
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2
Distanzmaße in der Bildähnlichkeitsanalyse - neue Verfahren und deren Anwendung im
Marketing
Frost, Sarah
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2014
Persistent link: https://www.econbiz.de/10010354911
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3
Qualität vertriebsseitiger Marktforschungsinformationen : Messung und Einflussfaktoren
Heigl, Julia
-
2014
-
1., Aufl.
Persistent link: https://www.econbiz.de/10010386236
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4
Developing markets? : understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR)
Figueiredo, Bernardo
;
Chelekis, Jessica
; …
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 257-271
Persistent link: https://www.econbiz.de/10011286467
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How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie
;
Kjeldgaard, Dannie
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10009771554
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6
Journal of Macromarketing special issue : anti-consumption research and society
Lee, Michael S. W.
;
Cherrier, Hélène
;
Belk, Russell W.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
3
,
pp. 187-189
Persistent link: https://www.econbiz.de/10010126293
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