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Investigating chrematistics in marketing systems : a research framework
Kadirov, Djavlonbek; Varey, Richard J.; Wolfenden, Sally - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10011452315
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The marketing future beyond the limits of growth
Varey, Richard J. - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 424-433
Persistent link: https://www.econbiz.de/10009692949
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Marketing in the flourishing society megatrend
Varey, Richard J. - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 354-368
Persistent link: https://www.econbiz.de/10010227822
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Authenticity : a macromarketing perspective
Kadirov, Djavlonbek; Varey, Richard J.; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 34 (2014) 1, pp. 73-79
Persistent link: https://www.econbiz.de/10010257265