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Marketing : culture institutionalized
Firat, A. Fuat - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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From marketing ideology to branding ideology
Levy, Sidney J.; Luedicke, Marius K. - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 58-66
Persistent link: https://www.econbiz.de/10009771552
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Special issue on globalization of marketing ideology
Eckhardt, Giana (contributor) - 2013
Persistent link: https://www.econbiz.de/10009771557