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~isPartOf:"Journal of marketing"
~isPartOf:"MPRA Paper"
~person:"Bell, David R."
~subject:"Einzelhandel"
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From point of purchase to path to purchase : how preshopping factors drive unplanned buying
Bell, David R.
;
Corsten, Daniel
;
Knox, George
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10008840472
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