//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~isPartOf:"Market : review for marketing theory and practice"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The market structure of the U....
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Marketing
65
Marketing management
20
Marketingmanagement
20
USA
10
United States
10
marketing
9
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
6
Firm performance
5
Market research
5
Marktforschung
5
Unternehmenserfolg
5
Brand image
4
Customer satisfaction
4
Führungskräfte
4
Kundenzufriedenheit
4
Managers
4
Marketing theory
4
Marketingtheorie
4
Performance measurement
4
Performance-Messung
4
Advertising
3
Capital income
3
Decision
3
Entscheidung
3
Internet marketing
3
Kapitaleinkommen
3
Online-Marketing
3
Shareholder Value
3
Shareholder value
3
Strategic alliance
3
Strategische Allianz
3
Werbung
3
Bank
2
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
4
Language
All
English
4
Author
All
Ailawadi, Kusum L.
1
Ballina, Isabel de la
1
Ballina, Javier F. de la
1
Billett, Matthew T.
1
Datta, Hannes
1
Gil Saura, Irene
1
Heerde, Harald J. van
1
Mikulić, Josip
1
Morgan, Neil A.
1
Rego, Lopo L.
1
Šerić, Maja
1
more ...
less ...
Published in...
All
Journal of marketing
Market : review for marketing theory and practice
Journal of business research : JBR
7
Asia-Pacific journal of business administration
3
Journal of travel and tourism marketing
3
The journal of product & brand management
3
Business history
2
Business horizons
2
Cogent business & management
2
Emerging Markets Journal : EMAJ
2
EuroMed journal of business
2
International journal of sports marketing & sponsorship
2
International journal of wine business research : IJWBR
2
International marketing review
2
Journal of Islamic marketing : JIMA
2
Journal of accounting & management information systems : JAMIS
2
Journal of business anthropology
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
Sport management review
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
The marketing review
2
Tourism management : research, policies, practice
2
AMS review : official publication of the Academy of Marketing Science
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Administrative Sciences : open access journal
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation : APJMRI
1
Asian Academy of Management journal
1
Australasian marketing journal
1
Baltic Journal of Economic Studies
1
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Central European business review : CEBR
1
Eurasian journal of business and economics : EJBE
1
European financial management : the journal of the European Financial Management Association
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Facta Universitatis / Series economics and organization / University of Niš : the scientific journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Scarcity as a desirable attribute of luxury fashion brands in millennial
marketing
Ballina, Javier F. de la
;
Ballina, Isabel de la
- In:
Market : review for marketing theory and practice
31
(
2019
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10012160303
Saved in:
2
Exploring integrated
marketing
communications, brand awareness, and brand image in hospitality
marketing
: a cross-cultural apporach
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
Saved in:
3
Consumer-based brand equity and firm risk
Rego, Lopo L.
;
Billett, Matthew T.
;
Morgan, Neil A.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003901097
Saved in:
4
How well does consumer-based brand equity align with sales-based brand equity and
marketing
-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->