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New product creativity : understanding contract specificity in new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
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The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola; Griffith, David A.; Rubera, Gaia - In: Journal of marketing 82 (2018) 6, pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
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The timing of codevelopment alliances in new product development processes : returns for upstream and downstream partners
Fang, Eric; Lee, Jongkuk; Yang, Zhi - In: Journal of marketing 79 (2015) 1, pp. 64-82
Persistent link: https://www.econbiz.de/10010502723
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The alignment of contract terms for knowledge-creating and knowledge-appropriating relationship portfolios
Lee, Jongkuk - In: Journal of marketing 75 (2011) 4, pp. 110-127
Persistent link: https://www.econbiz.de/10009270903
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Facilitating and rewarding creativity during new product development
Burroughs, James E.; Dahl, Darren W.; Moreau, C. Page; … - In: Journal of marketing 75 (2011) 4, pp. 53-67
Persistent link: https://www.econbiz.de/10009270912