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~isPartOf:"Journal of marketing"
~person:"Kannan, P. K."
~person:"Swaminathan, Vanitha"
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Kannan, P. K.
Swaminathan, Vanitha
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What goes around comes around : the impact of
marketing
alliances on firm risk and the moderating role of network density
Thomaz, Felipe
;
Swaminathan, Vanitha
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
Saved in:
2
Marketing
analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
Saved in:
3
Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram
;
Balachander, S.
;
Kannan, P. K.
;
Shankar, …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003838594
Saved in:
4
Marketing
alliances, firm networks, and firm value creation
Swaminathan, Vanitha
;
Moorman, Christine
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 52-69
Persistent link: https://www.econbiz.de/10003875406
Saved in:
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