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~isPartOf:"Journal of marketing"
~person:"Kannan, P. K."
~subject:"marketing analytics"
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Marketing
analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
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