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Sampling in marketing research
Semon, Thomas T.; Cohen, Reuben; Richmond, Samuel B. - In: Journal of marketing 23 (1959) 3, pp. 263-273
Persistent link: https://www.econbiz.de/10002811978
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How not to do consumer research
Stock, J. Stevens; Auerbach, Barbara K. - In: Journal of marketing 27 (1963) 3, pp. 20-25
Persistent link: https://www.econbiz.de/10002867312