Narrow search
Showing 1 - 4 of 4
Cover Image
Consumer response to drug risk information : the role of positive affect
Cox, Anthony D.; Cox, Dena; Powell Mantel, Susan - In: Journal of marketing 74 (2010) 4, pp. 31-44
Persistent link: https://www.econbiz.de/10008826532
Cover Image
Should firms spend more on research and development and advertising during recessions?
Srinivasan, Raji; Lilien, Gary L.; Sridhar, Shrihari - In: Journal of marketing 75 (2011) 3, pp. 49-65
Persistent link: https://www.econbiz.de/10009160719
Cover Image
Consumer-generated ads : does awareness of advertising co-creation help or hurt persuasion?
Thompson, Debora V.; Malaviya, Prashant - In: Journal of marketing 77 (2013) 3, pp. 33-47
Persistent link: https://www.econbiz.de/10009747831
Cover Image
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10010502724