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Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik; Schmidt, Sascha Leonard; Torgler, Benno - In: Journal of sports economics 19 (2018) 5, pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
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And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
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Ex ante and ex post expectations of outcome uncertainty and baseball television viewership
Chung, Jigyu; Yi, Yŏng-hun; Kang, Joon Ho - In: Journal of sports economics 17 (2016) 8, pp. 790-812
Persistent link: https://www.econbiz.de/10011623244
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Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.; Swaminathan, Srinivasan - In: Journal of marketing communications 25 (2019) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
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Superstars, uncertainty of outcome, and PGA Tour television ratings
Gooding, Chase; Stephenson, E. Frank - In: Journal of sports economics 18 (2017) 8, pp. 867-875
Persistent link: https://www.econbiz.de/10011789934
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The determinants of television audience for professional cycling : the case of Spain
Rodríguez, César; Pérez, Levi; Puente, Víctor; … - In: Journal of sports economics 16 (2015) 1, pp. 26-58
Persistent link: https://www.econbiz.de/10010481748
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Television and minor league baseball : changing patterns of leisure in postwar America
Surdam, David G. - In: Journal of sports economics 6 (2005) 1, pp. 61-77
Persistent link: https://www.econbiz.de/10002620408
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Does television crowd out spectators? : new evidence from the Scottish Premier League
Allan, Grant; Roy, Graeme - In: Journal of sports economics 9 (2008) 6, pp. 592-605
Persistent link: https://www.econbiz.de/10003788492
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Die Zukunft gehört dem Bewegtbild : Qualifikation für das Fernsehen von morgen ; die RTL Journalistenschule
Ottinger, Leonhard - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 6 (2009) 2, pp. 37-40
Persistent link: https://www.econbiz.de/10003853681
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Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J. - In: Journal of marketing communications 19 (2013) 5, pp. 377-386
Persistent link: https://www.econbiz.de/10010227707