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Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica; Baghi, Ilaria - In: Journal of marketing communications 22 (2016) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo; Das, Enny - In: Journal of marketing communications 22 (2016) 3, pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
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Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis; Duraipandian, Israel; Sethi, Dhruv - In: Journal of marketing communications 22 (2016) 5, pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
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Exploring the benefits of branding universities : a developing country perspective
Heer, Felicia de; Tandoh-Offin, Patrick - In: The IUP journal of brand management : IJBRM 12 (2015) 4, pp. 58-71
Persistent link: https://www.econbiz.de/10011536126
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Modeling the personality construct of brands : a study on apparel brands in India
Ghosh, Saugat - In: The IUP journal of brand management : IJBRM 13 (2016) 2, pp. 57-74
Persistent link: https://www.econbiz.de/10011538392
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"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay; DelVecchio, Devon; Gilbreath, Bob - In: Journal of marketing communications 20 (2014) 5, pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
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Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter - In: Journal of marketing communications 26 (2020) 3, pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
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Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter - In: Journal of marketing communications 26 (2020) 3, pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
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Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.; Jain, Varsha - In: Journal of marketing communications 24 (2018) 3, pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
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Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K. - In: Journal of marketing communications 24 (2018) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011880777