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Consumer acceptability of brand extensions : the role of brand reputation and perceived similarity
Selvanayagam, J. Evangeline; Ragel, V. R. - In: The IUP journal of brand management : IJBRM 12 (2015) 3, pp. 18-29
Persistent link: https://www.econbiz.de/10011411340
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Beyond brand loyalty : brand sustainability
Schultz, Don E.; Block, Martin P. - In: Journal of marketing communications 21 (2015) 5, pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay; İpek, İlayda; Bayraktaroğlu, Gül - In: Journal of marketing communications 24 (2018) 8, pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
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Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan; Dao Thi Dai Trang - In: The IUP journal of brand management : IJBRM 16 (2019) 2, pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
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Factors affecting purchase and recommendation willingness towards brand extension
Peter, Sachith Indika; Ragel, V. R. - In: The IUP journal of brand management : IJBRM 15 (2018) 3, pp. 49-68
Persistent link: https://www.econbiz.de/10011987773
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The role of consumer personality trait and brand personality trait in creating customer experience
Mann, Bikram Jit Singh; Rawat, Jyoti - In: The IUP journal of brand management : IJBRM 13 (2016) 3, pp. 23-42
Persistent link: https://www.econbiz.de/10011627189
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The effect of brand equity on customer satisfaction : an empirical study based on David Aaker's brand equity model
Tanveer, Zoyia; Lodhi, Rab Nawaz - In: The IUP journal of brand management : IJBRM 13 (2016) 3, pp. 43-54
Persistent link: https://www.econbiz.de/10011627192
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Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica; Baghi, Ilaria - In: Journal of marketing communications 22 (2016) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.; Ashley, Christy - In: Journal of marketing communications 22 (2016) 3, pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
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Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo; Das, Enny - In: Journal of marketing communications 22 (2016) 3, pp. 256-270
Persistent link: https://www.econbiz.de/10011613163