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~isPartOf:"Journal of marketing communications"
~person:"Huhmann, Bruce A."
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Huhmann, Bruce A.
Bellman, Steven
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Pelsmacker, Patrick de
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Varan, Duane
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Muehling, Darrel D.
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Neijens, Peter C.
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Um, Nam-Hyun
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Journal of marketing communications
Journal of business research : JBR
4
Advertising in developing and emerging countries : the economic, political and social context
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of marketing management : MM
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Social relationships and social anxiety appeals in direct-to-consumer advertising
Good, Megan C.
;
Huhmann, Bruce A.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 393-411
Persistent link: https://www.econbiz.de/10011880781
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2
Controversial advertisement executions and involvement on elaborative processing and comprehension
Huhmann, Bruce A.
;
Mott-Stenerson, Beth
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 293-313
Persistent link: https://www.econbiz.de/10003761783
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